From Automotive Electronics to AI-driven Infrastructure Semiconductor Industry: TI celebrates 70 years of Operations in Europe

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70 years of operations in Europe—Semiconductor vendor Texas Instruments has made a significant impact on various sectors of the electronics industry from early automotive electronics to today's AI-driven infrastructure. The anniversary coincides with TI's participation at electronica 2026.

"Our 70-year commitment to Europe is a significant part of our story, but it is also a reflection of TI's passion – creating a better world by making electronics more affordable through semiconductors”, so Robert Berghoff, president of TI EMEA. "Our focus remains on empowering engineers in Europe and around the world as they navigate the transition toward more autonomous, AI-driven and intelligent systems. Whether through our local engineering or our global manufacturing scale, we are dedicated to providing reliable, high-performance semiconductors that help our customers solve their most complex design challenges."

With the portfolio of more than 80,000 analog and embedded processing semiconductors, TI enables efficient power management, precise sensing, seamless connectivity and AI processing at the edge. Globally, TI helps a various number of companies in Europe, accelerate innovation across key markets, from industrial automation systems that increase productivity to safer, more advanced vehicles. Companies including ABB Robotics, Porsche, Schneider Electric and Husqvarna Group are working with the semiconductor manufacturer to enable advancements in how the world moves, lives and works.

Architecting Next-generation Vehicles with Porsche

As the automotive industry shifts toward vehicles that are more intelligent and immersive, the need for efficient semiconductor solutions has never been more critical. In partnership with Porsche, TI is enabling a new era of automotive excellence through audio and gallium nitride (GaN) technologies. "Bringing next-generation vehicle experiences to our customers means that we are not just adopting technology, but actively driving it forward", said Dr. Lars Heuken, Strategic Semiconductor Management, Porsche. "By working with TI to integrate GaN technology, we can achieve more efficient and compact designs without compromising on performance. This collaboration also allows us to define the next step in high-end audio performance, ensuring an exceptional experience inside the cabin."

Powering AI from Grid to Gate with Schneider Electric

As AI infrastructure and sustainable energy drive unprecedented power demands, TI is partnering with Schneider Electric to solve critical design challenges and enable the next generation of AI data centers. By combining TI's semiconductor innovations – including advanced power conversion, improved energy efficiency and scalable infrastructure – with Schneider Electric's power management expertise, the two companies are enabling higher power density in increasingly compact footprints

Transforming Industrial Automation with ABB Robotics

As ABB Robotics advances the next generation of Autonomous Versatile Robotics (AVR™), physical AI is enabling robots to perceive, reason and act in increasingly dynamic industrial environments. Achieving this requires innovation across the technology stack, from sensing and computing to control and power management. TI semiconductor technology helps support the performance, efficiency and real-time control requirements of intelligent robotic systems. Technologies including real-time control microcontrollers, sensing solutions and motor-control components play an important role in enabling increasingly autonomous, adaptive and connected automation solutions.

Producing Intelligent Outdoor Systems with Husqvarna Group

As consumers demand greater convenience and reduced maintenance through more autonomous and connected outdoor products, engineers must accelerate the transition from concept to implementation at unprecedented speeds. TI and Husqvarna Group have been collaborating to bring next-generation products to market, from smart watering solutions to robot lawn mowers. By leveraging TI's advanced development tools, Husqvarna Group engineers can optimize every stage of the development cycle, allowing them to focus on high-value innovation: building the smart, connected solutions that set new standards for precision and ease of use. (se)

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